| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| PMAX | Capital Loans | $649.69 | 201 | 10,689 | 33 | 1.88% | $3.23 | $19.69 |
| Search | General | $608.09 | 100 | 1,375 | 25 | 7.27% | $6.08 | $24.32 |
| Search | Working Capital Loans | High Intent | $118.27 | 17 | 241 | 0 | 7.05% | $6.96 | — |
| Search | Industry Specific | $23.94 | 15 | 270 | 0 | 5.56% | $1.60 | — |
| Search | SBA Loans | Government Backed | $22.47 | 11 | 140 | 1 | 7.86% | $2.04 | $22.47 |
| Total | $1,422.45 | 344 | 12,715 | 59 | 2.71% | $4.14 | $24.11 |
• Set Target CPA to $30.00 on Search | General campaign (Maximize Conversions bidding strategy)
• Removed Desktop bid modifier (was 1.05x) from Search | General ad group
• Removed Tablet bid modifier (was 0.95x) from Search | General ad group
• Campaign Criterion Updated on Search | General (no field detail in API response)
• Campaign Criterion Updated on Search | General (no field detail in API response)
• Removed Mobile bid modifier (was 0.90x) from Search | General ad group
• Increased daily budget from $40.00 to $50.00 on Search | General campaign
• Paused ad group "Small Bussines Loans Near me" in PMAX | Capital Loans campaign
• Enabled ad group "Capital Loans" in PMAX | Capital Loans campaign
• Campaign Criterion Updated on PMAX | Capital Loans (no field detail in API response)
• Updated asset group listing scope on PMAX | Capital Loans
• Campaign Criterion Created on PMAX | Capital Loans (no field detail in API response)
• Campaign Criterion Created on PMAX | Capital Loans (no field detail in API response)
• Campaign Criterion Removed on PMAX | Capital Loans (no field detail in API response)
• Negative keyword added: "credit" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "no credit" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "bad credit" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "poor credit" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "credit score" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "consolidation" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "grant" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "free" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "government" (BROAD) on Search | Working Capital Loans | High Intent
• Negative keyword added: "sba" (BROAD) on Search | Working Capital Loans | High Intent
• Increased daily budget from $20.00 to $30.00 on PMAX | Capital Loans campaign
• Created new campaign: Search | Industry Specific | Construction Trucking Restaurant
• Created new ad group and responsive search ad in Search | Industry Specific campaign
• Added multiple phrase match keywords to Search | Industry Specific campaign
• Created new campaign: Search | SBA Loans | Government Backed
• Created new ad group and responsive search ad in Search | SBA Loans | Government Backed
• Added multiple phrase and broad match keywords to Search | SBA Loans | Government Backed
• Added negative keywords ("grant", "free", "credit", "bad credit", "no credit", "poor credit") to Search | General campaign
| Keyword | Match | Campaign | Clicks | Impr. | CTR | CPC | Spend |
|---|---|---|---|---|---|---|---|
| new small business grants | Phrase | Search | General | 13 | 200 | 6.50% | $7.16 | $93.05 |
| grants for small businesses | Phrase | Search | General | 15 | 182 | 8.24% | $5.56 | $83.46 |
| startup business loans | Broad | Search | General | 12 | 89 | 13.48% | $6.55 | $78.62 |
| business working capital loan | Broad | Search | WC Loans | 12 | 163 | 7.36% | $5.93 | $71.11 |
| apply for business loan | Broad | Search | General | 14 | 217 | 6.45% | $4.50 | $62.94 |
| business capital | Phrase | Search | General | 6 | 79 | 7.59% | $8.85 | $53.11 |
Note: "grants" keywords are generating clicks but are low-intent for lending. Negative keywords were added during this period to block grant-related traffic going forward.
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Leads Campaign | Industry Specific | $54.91 | 7 | 1,501 | 0.47% | $7.84 |
| Leads | General | $13.03 | 6 | 482 | 1.24% | $2.17 |
| Total | $67.94 | 13 | 1,983 | 0.66% | $5.23 |
| Campaign | Spend | Clicks | Impr. | CTR | CPC | Conv. |
|---|---|---|---|---|---|---|
| Search | General | $815.54 | 346 | 24,972 | 1.39% | $2.36 | 16 |
| PMAX | Capital Loans | $68.26 | 41 | 480 | 8.54% | $1.66 | 0 |
| Total | $883.80 | 387 | 25,452 | 1.52% | $2.28 | 16 |
Campaign: Website Conversions (1 active campaign, 4 ad creatives)
| Ad Creative | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Ad4: Apply in Minutes | $330.70 | 646 | 36,149 | 1.79% | $0.51 |
| Ad 1: Get Funded in 24 Hours | $115.82 | 237 | 25,254 | 0.94% | $0.49 |
| Ad2: Apply Now, Get Matched Fast | $70.30 | 130 | 14,610 | 0.89% | $0.54 |
| Ad3: Get Funded in 24 Hours | $43.42 | 84 | 9,000 | 0.93% | $0.52 |
| Total | $560.24 | 1,097 | 85,013 | 1.29% | $0.51 |
Note: LinkedIn is driving strong awareness and traffic at a very low CPC ($0.51), though no lead form conversions have been recorded yet. The "Apply in Minutes" creative (Ad4) is the clear top performer with the highest CTR at 1.79%. Conversion tracking setup was completed during this period to capture lead form submissions going forward.
Google Ads
Content / Creative
LinkedIn Ads
Email Marketing
CRM / Automations
No Facebook Page or Instagram Account linked for this client. Social media post tracking will be available once these accounts are connected in Client Settings.