Bay Street Lending — Performance Deck

📊 Google Ads Performance Google

Spend

$71.20

3 campaigns active

Clicks

22

$3.24 avg CPC

Impressions

202

$352.49 CPM

CTR

10.89%

above industry avg

Conversions

0

tracking just enabled

Campaign	Spend	Clicks	Impr	CTR	CPC
Search \| Working Capital Loans \| High Intent	$25.90	8	57	14.04%	$3.24
Search \| SBA Loans \| Government Backed	$23.35	7	89	7.87%	$3.34
Search \| Industry Specific \| Construction Trucking Restaurant	$21.96	7	56	12.50%	$3.14
Total	$71.20	22	202	10.89%	$3.24

🔑 Top Performing Keywords Google

Keyword	Campaign	Clicks	Impr	CTR	CPC
business capital loans	Working Capital	8	57	14.04%	$3.24
semi truck financing	Industry Specific	4	16	25.00%	$3.11
sba loan requirements	SBA Loans	3	37	8.11%	$3.44
how to get a sba loan	SBA Loans	3	40	7.50%	$3.42
restaurant business financing	Industry Specific	2	19	10.53%	$3.22
commercial truck financing	Industry Specific	1	3	33.33%	$3.10
sba loan application	SBA Loans	1	12	8.33%	$2.76

🔧 Google Ads Changes This Period Google

    Jun 9: Created 3 new Search campaigns — Working Capital Loans | High Intent, SBA Loans | Government Backed, and Industry Specific | Construction Trucking Restaurant
Jun 9: Built 8 tightly-themed ad groups across all 3 campaigns with PHRASE match keywords targeting high-intent business lending searches
Jun 9: Added 24+ PHRASE match keywords across campaigns: business capital loans, working capital funding, fast business capital, sba loan requirements, sba loan application, small business administration loans, semi truck financing, restaurant business financing, construction business loans, and more
Jun 9: Added 40+ campaign-level negative keywords across all campaigns to block job seekers, free seekers, competitor brand terms, and irrelevant searches
Jun 11: Created 5 new Responsive Search Ads with tailored headlines and descriptions for each ad group — including trucking-specific ads ("Trucking Capital, No Games"), working capital ads ("Need Cash Flow? Skip the Bank"), SBA-specific ads, restaurant-focused ads ("Restaurant Capital That Moves Fast"), and construction ads
Jun 11: All RSA ads built with 15 headlines and 4 descriptions each, featuring pinned H1s for maximum relevance, social proof elements (2,500+ businesses funded, 5-star rated), and clear CTAs

  

📣 Meta Ads Status Meta

Status: 3 campaigns have been built and are currently PAUSED pending creative finalization and pixel verification. Campaigns are structured for lead generation across general business owners, industry verticals, and website retargeting.

Campaign	Objective	Status
Conversions \| Business Owners \| Lending Marketplace	Leads	Paused
Conversions \| Industry Specific \| Construction Trucking Medical	Leads	Paused
Retargeting \| Website Visitors \| Apply Now	Leads	Paused

🚀 Reddit Ads — Account Setup Reddit

Status: Reddit Ads account created and 6 campaigns built during this period. All campaigns are currently PAUSED while ad creatives and funding instrument are finalized. No spend yet.

Traffic Campaign

Objective: Clicks • Budget: $200/day • Paused

Working Capital | Community + Keywords

Objective: Clicks • Paused

SBA Loans | Community + Keywords

Objective: Clicks • Active (no children)

Business Line of Credit | Community + Keywords

Objective: Clicks • Paused

Equipment Financing | Community + Keywords

Objective: Clicks • Paused

Industry Specific | Community + Keywords

Objective: Clicks • Paused

🔍 SEO Snapshot

Organic Keywords

514

ranking on Google

Est. Organic Traffic

72

monthly visits

Organic Traffic Value

$705

equivalent ad spend

Keyword	Position	Volume	Traffic %
current sba loan rates	13	1,600	8.33%
how much does purchase order financing cost	2	90	6.94%
current sba loan interest rates march 2026	7	260	6.94%
invoice factoring fees and costs for borrowers	2	50	5.55%
fast working capital	5	140	4.16%
sba construction loan lender compliance 2026	4	320	4.16%
business line of credit rates	28	1,600	1.38%
working capital for a staffing company	5	40	1.38%

📋 Work Completed This Period

PPCRefreshed Google Ads campaigns with new ad groups, keywords, and RSA ads across 3 search campaigns
PPCCreated Reddit Ads account and built 6 campaign structures for business lending segments
PPCCreated Bing Ads account for expanded search reach
PPCCreated general content ads for Meta platform
EmailCreated Email Campaign #1 for Lead Nurture Workflow
EmailCreated Email Campaign #2 for Lead Nurture Workflow
EmailSet up email domain for sending
CRMCreated Zapier automation for web form submissions to Melleka app
CRMSet up Meta Pixel for conversion tracking
WebsiteChanged form filter configuration

📌 Coming Up Next Week

→ Activate Meta Ads campaigns once pixel is verified and creative is finalized
→ Finalize Reddit Ads creative assets and launch initial campaigns
→ Monitor Google Ads conversion tracking — confirm leads are capturing properly
→ Set up LinkedIn Ads campaign structure per task backlog
→ Continue lead nurture email sequence build-out